Leading chilled desserts brand, Gü, has introduced an indulgent blonde chocolate treat to the category with the launch of Limited Edition Gold.
Blonde chocolate continues its success across the confectionary sector with an impressive 597% growth, proving to be the perfect flavour to join Gü’s portfolio of modern indulgence.
Available exclusively at Sainsburys, Limited Edition Gold will bolster Gü’s integral role in leading and growing the chilled desserts category by attracting new consumers with popular flavours.
Over the past two years alone Gü has contributed 25% of branded chilled dessert NPD value. Consumers will continue to be spoilt for choice as Gü is set to roll out a decadent calendar of innovation across the year.
Anthony Wells, Gü’s Chief Marketing Officer, commented: “As the market leader it’s never been a more critical time for Gü to deliver exceptional and modern indulgence that inspires purchase and drives category growth. Our most sought after treat, Limited Edition Gold, kick starts Gü’s most ambitious year of innovation and sets the standard for what’s to come!”
Underpinning its innovation commitment, Gü will make its most significant ATL investment in 2023 to reach new customers by tapping in to the Friday night treat occasion.