Get More Vitamin Drinks have announced the release of their brand new product – Get More Multivitamin Vitamin Gum. The first of its kind in the UK market, Get More Multivitamin Gum is set to shake up the gum category offering consumers the opportunity to top up their daily vitamins in an easy and convenient way. This product will add value and innovation to the gum category that has seen year-on-year sales down 4.8%. Launching exclusively in over 1,000 Tesco stores nationwide, Get More Vitamin Drinks becomes the first drinks company in the UK to diversify into the gum market.
Similar to the drinks range, Get More Multivitamin Gum offers consumers a sugar-free daily dose of vitamins on consumption and each gum contains 25% of the reference intake of a massive 10 vitamins – B1 (thiamine), B3 (niacin), B6, B7 (biotin), B9 (folic acid), B12, C, D, E, & K. With 10 pieces in each pack this new gum is available in two flavours – Peppermint and Spearmint – enabling consumers to freshen their breath as well.
Get More Vitamin Drinks Director and Co-Founder Steve Norris speaks of this exciting addition; “We are passionate about our brand and the opportunity it gives consumers to easily integrate tasty and healthy products into their busy, daily lives. We have been constantly looking for new ways to integrate vitamins into every day convenience products and after years of research, we felt gum was a fantastic opportunity and an exciting route for us to take – offering consumers another way to top up their vitamin consumption. We are delighted to be launching with Tesco and feel Get More Multivitamin Gum will be a great, value-added addition to the gum category.”