Fresh frozen pasta brand Beroni, which can be prepared in as little as 30 seconds, is tapping into demand for meal solutions from smaller households with the introduction of a new, smaller 600g pack.
With families increasingly looking for quick meal solutions, and with speed to prepare being a key consideration for shoppers when buying pasta, Beroni meets these needs because it can be cooked in boiling water in only 30 seconds; microwaved at 800W for two minutes and 30 seconds or pan or wok-fried in three minutes. It contains no preservatives or additives. It is also suitable for vegans.
“Our research has shown that when people try Beroni, they love it,” explains Andrew Cole of Beroni. “Now they can love it in a pack size that is also ideal for smaller household freezers.
“As a result, we are excited to be launching a new 600g convenience format for our penne and fusilli, to make Beroni a more viable option for single occupancy and smaller households.”
Developed and manufactured in the UK, Beroni pasta dough is freshly prepared by mixing the finest durum wheat semolina with water. The fresh dough is then shaped into penne, fusilli or macaroni formats before being cooked ‘al dente’ then immediately frozen to preserve its freshness.
Manufactured in the UK by Ebrofrost, which has supplied fresh frozen pasta to restaurants around the world since 1998, Beroni is a three-way joint venture with FMCG and retail specialist Bridgethorne, which will handle commercial and marketing activity, and Food Team International, which will handle retail distribution and logistics.
The new 600g packs is being listed at Waitrose at an RRSP of £1.75. The 1kg packs will continue to be available from Ocado and selected AF Blakemore Spar stores around the country.