Still Wild, the award-winning, carbon neutral, micro-distillery based in the heart of the Pembrokeshire National Park, has unveiled its latest innovations: Still Wild Negroni and Rhudd Bitter Aperitif– the first ever ready-to-drink Negroni crafted entirely in Wales.
Known for pioneering bold new spirits rooted in place, Still Wild created Wales’s first ever Vermouth in 2020 made exclusively from wild foraged plants. But it wasn’t until the launch of Rhudd Bitter Aperitif – their vivid, botanically-rich take on the world-famous Italian aperitif that gives Negroni cocktails their distinctive bitter flavour – that the final piece of the puzzle clicked into place.
Named after the Welsh word for “crimson,” Rhudd is handcrafted with wild, locally foraged botanicals that reflect the rich landscape of West Wales. With a classic bittersweet backbone from rosehips and rowan berries, rounded out by subtly herbaceous yarrow, Rhudd has opened up exciting new possibilities for Welsh mixology.
Now, by blending their Coastal Gin, Sweet Vermouth, and Rhudd, Still Wild can present a truly Welsh, pre-mixed version of the iconic Negroni – perfectly balanced and ready to pour. One bottle is all that is needed to enjoy a professional standard cocktail at home, whether at summer BBQs, parties or simply at the end of a long week.
“Creating a 100% Welsh Negroni has been a long-held ambition,” says James Harrison-Allen, founder of Still Wild. “Rhudd changed everything – it allowed us to finally complete the trilogy. The result is a Negroni that’s not just convenient and delicious, but a real celebration of Welsh flavour.”
Still Wild Negroni is now available via the Still Wild website and select independent retailers.