Della Vite, the award-winning Prosecco co-created by Chloe, Poppy and Cara Delevingne, has launched its first Prosecco Rosé. Launched in 2020, Della Vite has been on a mission to reimagine Prosecco, challenging perceptions around the category and encouraging consumers to demand more when it comes to quality.
Having successfully launched its Superiore D.O.C.G and Treviso D.O.C variants, Della Vite has turned its attention to Prosecco Rosé with the launch of its first vintage Prosecco.
Produced in collaboration with a third-generation wine making family in the heart of Northern Italy, the Della Vite Prosecco D.O.C. Rosé Millesimato 2021 is an extra-dry blend, composed of 11% Pinot Nero, blended with Della Vite’s signature premium Glera grapes. 2021 was a cooler year in Valdobbiadene with less summer rainfall than in previous years, resulting in lower disease pressure and healthy yields whilst retaining the grapes’ refreshing acidity and complex flavours.
In line with the other cuvées in the range, the blend is fermented for 90 days, rather than the standard 30, using a homemade strain of yeast unique to Della Vite. The result is a wine with a depth of flavour and creamy texture rarely seen in Prosecco Rosés. An aromatic nose of crushed wild berries and rhubarb gives way to a bright, fresh palate of delicate fruit flavours, balanced by a creamy texture and long-lasting finish.
Numa Heathcote, co-founder of Della Vite, said: “Although the production of D.O.C. Prosecco Rosé was only approved in 2020, it already accounts for 12% of total Prosecco sales, demonstrating real consumer demand for a Rosé style. More broadly, we know pink is a big trend across the drinks category, but in so many cases the focus is more on the appearance, rather than the taste. So, we saw a real opportunity to challenge that by creating a vintage Prosecco Rosé, which not only looks great, but also tastes exceptional. In line with Della Vite’s mission, we’re confident our new launch will contribute to building a reputation and demand for quality across the entire Prosecco category.”
Alongside its commitment to quality is Della Vite’s sustainability mission. Discovering winemakers who shared the founders’ environmental standpoint was a key factor when sourcing the winery, which is solar-powered and uses the exchange system in the refrigeration units to heat the water. Ceramic filtration is used in the production process, meaning the wines are 100% vegan, while the corks are sourced from carbon sink effect forests.
Co-founders of Della Vite, Chloe, Poppy and Cara Delevingne, commented on the launch: “Less than two years after launching, we’re so excited to be starting on the next phase of the DV journey with the launch of our Prosecco Rosé. Della Vite was created out of our shared love of Prosecco, and the realisation that in the UK, people aren’t as aware about the Prosecco they’re drinking – there aren’t specific brands that people favour, and the quality is often not as good as it should be. Della Vite is on a mission to change that by creating a brand of great-tasting Prosecco, which is synonymous with quality, while being playful enough for those more spontaneous drinking occasions. Our latest launch very much has the same ambition of breathing new life into the pink drink market and making it a category known for its quality credentials.”
Della Vite Prosecco D.O.C. Rosé Millesimato 2021 is available to purchase nationally from stockists including Selfridges, at an RRP of £24.95.