Coco Pops have just got a whole lot nuttier, as Kellogg’s announces the launch of a brand new flavour of its chocolatey cereal. Hazelnut Choc Flavour Coco Pops are now available in Asda and Iceland stores nationwide, landing in all other major supermarkets in the coming weeks. The limited-edition cereal is on shelves for one year only.
With 30% less sugar than other chocolate flavoured cereals¹, the tasty new breakfast option will magically transform milk into a chocolatey hazelnut flavour. Kellogg’s Coco Pops experts have spent over a year at the business’ Manchester-based factory perfecting the new taste which combines cocoa with notes of hazelnut.
The launch follows limited edition Strawberry & White Choc Flavour Coco Pops that landed on shelves last year, with shoppers buying over 4,000 boxes of the cereal every day in 2021².
Sophie Daniels, brand manager at Kellogg’s, says: “We are so excited to bring out a new limited edition Coco Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do. We know that our fans enjoy eating their Coco Pops with hazelnut milk-alternatives, so we’re hoping this new Hazelnut Choc flavour is a hit.’’
In 2018, Kellogg’s reduced sugar in Original Coco Pops by 40% to help families make healthier choices in the morning³. This followed a reduction of 14% in 2017, meaning Coco Pops now has half the sugar it did five years ago. The original variety, as well as this new limited edition, are non HFSS (non-high in fat salt sugar) cereals.
Kellogg’s Hazelnut Choc Flavour Coco Pops are available in Asda and Iceland from this week and will roll out into all other major supermarkets over the coming weeks, RRP £3.004.
¹ 30% less sugar on average than other chocolate flavoured toasted rice cereals. IRI UK 2021.
² IRI data
³ Rounded to nearest 10%. Sugar has been reduced by 43% vs previous recipe in 2017.
4 Pricing is at the sole discretion of the retailer