It is fair to say Heavenly have stormed into 2018. Not only is the award-winning team celebrating the launch of two brand new products, they are also expanding the current range with the introduction of new smaller pack sizes, as well as unveiling a fresh new sub-brand for its range of snacks from 12 months+.
Having successfully launched the new Corn Puffs that landed on Ocado in January, it comes with great excitement that the experts in healthy snacks for young families announces the arrival of yet another tasty treat. Introducing Mini Biscuits from 12+ months, a naturally sweetened wholegrain biscuit available in Apple or Strawberry flavour. These delicious alphabet themed treats are perfectly portioned in 30g packs.
The biscuits will sit alongside the brands other new product the heart-shaped Corn Puffs. Also, suitable from 12+ months the corn based snack is blended with two wholesome flavours including; Sweet potato & carrot and Apple & strawberry. The light, delicately flavoured snacks will be sold in 15g portioned packs.
Both contain 100% natural and organic ingredients, with absolutely no added salt and sugar, and both will sit within the brands new ‘Heavenly Kids’ collection. There is no doubt both health conscious snacks will become a firm family favourite when looking for a healthy treat from 12 months+.
In addition, due to high demand, three of the brands bestselling products will hit the shelves in the New Year in new smaller packs. Heavenly have added the following lines, perfect for children on the go, family days out and even lunch boxes:
- Wafer Wisps: Now available in individually wrapped 14g packs;
- Veggie Waffles: The crispy waffles packed with 40% organic veggies will now be sold in a smaller 10g pack;
- Italian breadsticks: Not just for the kids, both original and Rosemary flavours are now available in smaller 30g packs.
With all five new products being listed on Ocado and key lines hitting the shelves in Boots ROI, Tesco ROI, Supervalu NI, NISA and Morrison’s it’s a great start for the family run brand.
Speaking about the recent developments, founder of Heavenly, Shauna McCarney-Blair, said: “It was certainly a busy 2017, not only perfecting the new products, but evolving the brand identity for our 12 months+ range. With the original products going from strength to strength we knew we wanted to create some more health conscious delicious snacks for young families. We are thrilled with the final results and look forward to the year ahead.
“The re-brand was a natural development for us! As our loyal consumers are growing up – so are we! With a more playful and adventurous design Heavenly Kids will target the toddlers and older children up to 5 years. As for the new smaller packs, these became an essential development. We were being asked on a daily basis about our products being available in handy packs for families on the go and lunch boxes so we had to do something about it.”