Rebel Kitchen® has created a plant-based Barista Mylk® specifically for use in coffee, launching in time for Veganuary 2021. Its unique blend of organic ingredients was developed with the help of coffee expert James Hoffmann to make it taste and work just like dairy milk in coffee, unlike other alternatives.
The project was driven by the insight that although one in two coffees on-the-go are now made with a dairy alternative, 43% of coffee drinkers who haven’t tried a dairy alternative in coffee won’t consider the more sustainable option, unless it tastes of dairy milk.
The recipe took 146 iterations and countless hours of rigorous testing with James Hoffmann to achieve the perfect balance of ingredients to ensure it both tasted like dairy in all types of coffee and performed as well as cows’ milk when foamed and poured. The final recipe contains organic ingredients which have been minimally processed, such as Oat for smoothness, Coconut Cream for creaminess and Faba Bean for savouriness, and is free from nuts, preservatives, thickeners, stabilisers and refined sugars.
“Dairy alternatives used to mean compromise, be it in taste or experience, or for the Barista in the texture of the drink or the latte art they pour. Working with Rebel Kitchen we’ve created a sustainable alternative that isn’t a compromise, which creates perfectly lasting latte art,” says James Hoffmann, Barista Champion and author of The World Atlas of Coffee. “I’m excited to get it into the hands of Baristas and into the cups of coffee drinkers everywhere.”
Rebel Kitchen applies its uncompromising attitude to ethics, as well as its products. The brand is 100% carbon neutral, donates 1% of its revenue to projects that support regenerative organic agriculture and is a certified B Corporation. Rebel Kitchen was also voted the No.1 Dairy Alternatives brand for Sustainability in a ‘Whereform’ consumer survey, notably scoring higher than Oatly & Alpro.
“Rebel Kitchen is a genuinely better and alternative for Baristas and coffee drinkers looking for a more ethical brand,” says Ben Arbib, co-founder of Rebel Kitchen. “Our BCorp certification proves that we never settle for anything less than the highest standards of social and environmental performance, accountability and transparency.”
Rebel Kitchen Barista Mylk® will launch 1st of January 2021 and will be backed by nationwide sampling and a rebellious marketing campaign.