January 24, 2020

Who Wot Why wins Pip & Nut brand

Rule-breaking, creatively owned agency Who Wot Why has announced the new business win of the Pip & Nut account.

After a three-way agency competitive pitch, Who Wot Why adds another FMCG brand to their growing portfolio of clients who have signed-up to make noise and get results.

Pip & Nut are the fastest growing nut butter brand in the UK and are looking to expand their footprint in the market with their all-natural product offering.

Who Wot Why will develop the brand’s first ATL campaign along with creative strategy, social media, content and online marketing, helping Pip & Nut achieve their ambition of becoming a famous household name.

Charles Faircloth, Who Wot Why’s client partner, said of the collaboration: “We’re thrilled to partner with Pip & Nut, not only for the nut butter provisions but for the chance to break some rules with this ambitious brand.”

Pippa Murray, Pip & Nut founder, explained, “Who Wot Why have understood our brand, they believe in our product, and have developed a distinctive idea that fits with our ethos.”

The Independent agency heads into its third year with an ever-growing roster of rule-breaking brands, including House of Fraser, Photobox, The Gym, Sky Bet, What Car?, Snake and Dagger, Lilly’s Kitchen and Collective Dairy.