October 23, 2019

Vita Coco enters high growth CBD market

Following two successful product launches this year, the world’s number one coconut water brand Vita Coco is launching an exciting new innovation in the UK – a CBD infused beverage. While still tasting delicious, the new drinks range also contains the highest amount of CBD extract currently available on the UK soft drinks market.

The coconut-water based drink infused with CBD is available in three exciting flavours; Lemon Cardamom, Apple Ginger and Cloved Orange and contains 100% natural ingredients. With just 23 calories per can and 3g of sugar, Vita Coco infused CBD is a healthy alternative to some of the more sugary products currently on the market and contains 20mg of the chemical compound CBD.

With stress and burnout being such a talking point at the moment, the new product aims to help consumers relax and unwind at the end of a long day and is a great alternative to an evening alcoholic beverage or the booming no & low category.

Vita Coco CBD will be available to purchase from Holland & Barrett from 21 November, along with other national retail chains and beacon health stores. Vita Coco’s new direct-to-consumer platform will also be offering a trial pack of all three flavours.

Tim Rees, Managing Director at Vita Coco, says: “The launch of Vita Coco CBD is hugely significant for us! Sales of CBD products are continuing to grow globally and we are excited to be one of the first major drinks brands investing in this category.

“Vita Coco CBD is a completely new product innovation for us and aims to provide a healthy, low-sugar option for those looking to embrace this popular wellness trend, underpinned with all the added benefits of coconut water and the trusted efficacy of our supply chain.

“With its distinctive flavours and profile, our CBD product is bringing new moments of consumption to the soft drinks category, whilst staying true to the factors that have helped our brand and category grow successfully over the last few years.”

About the increase in popularity for CBD products, Holland and Barrett said: “We are seeing an increasing appetite from our consumers for innovative CBD food and drink products, as this wellness trend shows no signs of slowing down and, in fact, it’s only getting bigger. To meet this growing demand, we are continuing to work with the most exciting suppliers such as Vita Coco, to offer our customers the best variety of products on the high street.”