November 21, 2018

Vegan food company announces significant range launch in Sainsbury’s

Vegan food company The Fry Family Food Co. is launching a wide range of chilled meat-alternatives that will be stocked exclusively in Sainsbury’s.

From Wednesday 10 October, eight chilled products will be available in over 500 stores across the country, with a further selection of frozen alternatives set to launch the following month. The range is backed by Fry’s guarantee of 100% vegan, non-GM and only natural flavourings.

The premium vegan products going into store next month include a wide range of everyday meal solutions, including ingredients, meal centres and great snacking options. Products include: artisan southern-style tenders, chicken-style strips, chargrilled beef-style strips, hearty steak & ale country pie, spicy three bean pasty, artisan chickpea and roasted butternut balls, and sausage rolls.

The Fry Family Food Co. was established in 1991 and this launch represents a significant milestone for the company as it prepares to grow and evolve its current ranges as well as developing exciting new plant-based products for consumers.

Tammy Fry, International Marketing Director at The Fry Family Food Co., said: “It’s a really exciting time for veganism in the UK with the demand for innovative new products greater than ever.

“The rise in the popularity of a plant based diet in the last year has been far more significant than we could have ever anticipated, so this new relationship with Sainsbury’s has come at a really exciting time for us as a brand and veganism in general.

“Sainsbury’s has made great strides recently in bringing veganism to the mainstream. It’s been at the forefront of delivering customers choice in the meat-free category and we are excited to be part of this journey with them.

“We are looking forward to showcasing our products to customers up and down the country and increasing our lines with Sainsbury’s over the coming months.”

James Hamilton, Meat-free buyer at Sainsbury’s, says: “We’re really excited to bring a wide selection of The Fry Family Co products to our aisles.

“With more customers than ever purchasing meat-free alternatives, Sainsbury’s is dedicated to expanding its variety of great quality vegan options. With nearly 30 years’ experience in making vegan products, The Fry Family Co products seemed like the perfect fit for Sainsbury’s and our customers.”

A selected range of Fry’s products will be available in 524 Sainsbury’s stores from Wednesday 10 October. Product availability in stores may vary.

Fry’s products are also available in 600 Holland & Barrett stores and online at Ocado.com.