West Berkshire Brewery, producers of Good Old Boy & Renegade Lager, has launched an ‘Unbeatable Lager’ to help raise funds and support for the Unbeatable Eva campaign. Eva is fighting a devastating cancer called DIPG, an incredibly rare form of cancer that affects a small number of children each year.
5,000 re-labelled Renegade Lager cans have been produced and donated to Eva’s parents to be sold to help raise funds for Eva to travel to the US for ground-breaking clinical trials.
The cans were supplied free of charge with the help from WBB’s suppliers, Thirst Craft, which kindly took the Unbeatable Eva logo and applied it to an eye-catching design. Label Express provided the labels and Ardagh provided the cans.
Managing Director, Tom Lucas, says: “No-one who has heard of Eva’s story can be untouched. Paul contacted me to ask if there was some way we could help; I went straight to our suppliers to see if we could get together to help this fundraising effort. Everyone agreed without a second’s hesitation, which at the height of lockdown and all the associated issues facing everyone made me incredibly proud to be their business partners. It is my hope that the funds raised will help get Eva over to America for the treatment she needs and raise awareness of this terrible condition, and I would urge everyone to support in any way you can.”
Paul Slapa, Eva’s dad, says: “I contacted Tom at WBB with the hope that he may in some way be able to do a profit share of a limited-edition beer. The brewery instead offered to donate everything, which was completely overwhelming. The kindness and generosity shown by WBB as well as their suppliers has just been incredible and this will help us get that little bit closer to our target to get Eva treatment overseas.”
Eva’s family are asking for a minimum donation of £10 for a four pack of cans. To help support the fundraiser please visit: www.gofundme.com/f/unbeatable-eva.