September 20, 2020

Tyson Foods launches Tyson® brand in European foodservice

Tyson Foods, Inc. (NYSE: TSN), one of the world’s largest food companies and a recognized leader in protein, has introduced a range of chicken products under its Tyson® flagship brand in the European Foodservice market, which includes restaurants, some cafeterias and caterers. The brand has 28 frozen products with categories ranging from coated, skewers, raw and fried. All products are crafted within Tyson innovation centers to meet consumer’s taste preferences with sustainability in mind.

Tyson Foods has had decades of bringing quality food to people in the US and across the world. Tyson® products in Europe carry that legacy with high-quality meat to help businesses, distributors and chefs across Europe cater to a broad set of consumers. The company’s international growth and experience in protein product development, manufacturing, distribution and marketing makes it uniquely positioned to introduce the Tyson® brand in Europe. 

“The world is evolving quickly, and today’s customers are faced with obstacles and adapting quickly to changes,” said Brett Van de Bovenkamp, Regional President for Tyson Foods Europe. “We provide our customers with locally relevant solutions by leveraging insights, innovation, R&D capabilities and resources across markets.

“Our flexible supply chain allows us to support our customers and their growth by offering best in class service and supply contingency. The European Tyson products are sourced from our Tyson Foods businesses in the Netherlands, Thailand and our joint venture in Brazil.”

Tyson Foods is focused on understanding and responding to the preferences of consumers in the European market.

“With two innovation centers in Europe, we have access to talented in-country teams, who are helping us serve new customers, channels and geographies,” said Felipe Castillo, Director of Marketing and Innovation for Tyson Foods Europe. “Our goal is to address needs of customers utilizing a comprehensive portfolio of products, including Tyson products, while keeping sustainability top of mind.”

Transparency and Sustainability

Sustainability is fundamental to Tyson Foods’ core values with commitments to provide customers and consumers with the diverse, nutritious and affordable protein options they want and need, in a way that ​is socially conscious and environmentally responsible. The multilingual packaging for the products contains a total of 13 languages, addressing the language and labeling needs of customers. All packaging is also fully recyclable, items produced in Europe packaged in a recyclable 50 percent bio-based plastic material and items sourced from Thailand and Brazil packaged in recyclable monolayer plastic.

Tyson® frozen products are delivered with an average shelf life of 18 months and are calibrated, which enables chefs to control portions and encourages zero food waste.

Global demand for protein is growing along with the world population. Euromonitor estimated that more than 90 percent of protein consumption growth in the next five years will occur outside the United States. Tyson Foods is committed to continue building the Tyson® brand in Europe with more products expected to launch as well as resources to assist customers.

Tyson Foods acquired BRF S.A.’s European business in 2019, building on the company’s growth strategy to expand offerings of value-added protein in global markets and to better serve customers in Europe.

Product launch highlights

Mediterranean Chicken Double Stick – Infuse your menu with the vibrant flavours of the Mediterranean. These innovative ‘double sticks’ are made with tender inner fillets in a marinade of peppers, garlic and herbs including basil, oregano and thyme. Each piece is held between two skewers, making them visually striking and easy to eat.Southern Fried Chicken Breast Fillets – Spice up any menu with these juicy fillets. Each one is made with 100% chicken breast, coated in crispy southern fried breadcrumbs and hand cut for a natural shape. Perfect as a main meal with coleslaw and fries, or add to a more casual lunchtime menu as a southern-style burger.

Coated Chicken Crunchies – A whole new kind of crunchy! These fun bites are made with marinated, 100% chicken breast inner fillet, hand cut and coated in cornflake breadcrumbs. Ideal on a party menu served with pots of dip, as a starter with a salad garnish or for children.

Raw Chicken Breast Fillets – A deliciously tender, versatile must-have for any kitchen. Ideal for use in recipe dishes such as stews or stir fries. It also works well sliced on top of a salad!

Battered Chicken Nuggets – A stress-free, great value and easy to prepare favourite! Chopped and shaped chicken in a crispy batter, ideal served with a dipping sauce and potato fries.