Since its launch in 2013, the 4.7% ABV premium British beer has sold over 20m pints, firmly establishing itself as a top 40 UK beer brand, whilst becoming a leading player amongst exported British ales, having been sold in over 50 countries worldwide.
The TROOPER family has grown to include three Limited Edition beers: TROOPER 666 in 2015, with an ABV of 6.6%; RED ‘N’ BLACK, a porter style beer launched in 2016; and 2017’s HALLOWED, a Belgium inspired hybrid ale.
2018 has also seen the launch of LIGHT BRIGADE, a 4.1% ABV Golden beer brewed in support of HELP FOR HEROES, the British charity that provides recovery and support for the Armed Forces community whose lives are affected by their service, which is currently being rolled out across the UK.
These beers are the brainchild of Iron Maiden vocalist and ale aficionado, Bruce Dickinson, working in partnership with Robinsons’ Head Brewer, Martyn Weeks. Bruce Dickinson commented: “I’m incredibly proud of the success that TROOPER has had, and long may it continue. To sell over 20m pints in five years is something that we couldn’t have imagined when we started out with just the simple plan to make a great session ale that didn’t compromise on flavour, and the quality of the end product speaks for itself. It has been great fun to work with Robinsons on TROOPER and the various limited editions that we have created, each of which have been unique in their own way, and it’s exciting to see the reaction that our latest beer, LIGHT BRIGADE, has had too. I’m delighted that our fans and beer lovers worldwide have enjoyed them so much, and who knows what we will come up with next…Cheers!”
TROOPER has won multiple Gold medals at the prestigious British Bottlers’ Institute Awards, as well as picking up awards at the World Beer Awards, Global Beer Masters and International Beer Challenge.
Oliver Robinson, Managing Director (Beer Division) of Robinsons Brewery, added: “The fact that TROOPER is celebrating its fifth birthday shows that it isn’t just a ‘flash in the pan’. Together with Bruce and Iron Maiden we have created a globally renowned beer, which continues to venture into new countries (57 and counting!) and allows us to experiment with TROOPER Limited Edition beers. It’s a project that continues to excite everyone at the Brewery and I look forward to seeing what Bruce and Martyn are planning for the future!”
To celebrate the fifth Birthday, TROOPER fans can get their hands on a Limited Edition badge at one of 86 stockists across the UK. Details can be found at www.ironmaidenbeer.com.
TROOPER will also be available at all Iron Maiden 2018 UK tour dates, listed at www.ironmaiden.com.
Online customers can take advantage of a special 24 hour offer on Wednesday 9th May, with a FREE TROOPER bundle with every TROOPER order purchased online, plus 5% off all TROOPER branded products.*
For more information on IRON MAIDEN BEER, please visit www.ironmaidenbeer.com, like TROOPER on Facebook: www.facebook.com/ironmaidenbeer and follow TROOPER on Twitter: www.twitter.com/ironmaidenbeer (@ironmaidenbeer)
For more information on ROBINSONS Brewery, please visit www.robinsonsbrewery.com, like them on Facebook: www.facebook.com/robinsonsbrewery, follow them on Twitter: www.twitter.com/robbiesbrewery (@robbiesbrewery) and on Instagram: www.instagram.com/robinsonsbrewery