August 25, 2019

Milkybar launches new milkshake mix up sharing bag

The UK’s number one white chocolate brand MILKYBAR is set to boost the confectionery category with the launch of the new MILKYBAR Milkshake Mix Up sharing bag.

MILKYBAR Milkshake Mix Up is the combination of the popular white chocolate giant buttons and the all new chocolate milkshake flavour giant buttons, creating a mix all the family can enjoy. Each bag has an RRP of £1.59, with stock available from 15 February.

Milkybar_Mix_Pouch_bag_visual_1_v4[2]MILKYBAR Giant Buttons is Nestlé’s number one sharing bag and one of the top ten bags in the market, therefore the brand is ideally placed to further tap into the growing popularity of the sharing bags category, which has seen sales grow 11 per cent in the last year.

MILKYBAR Milkshake Mix Up makes an ideal confectionery treat for those family mealtime bonding occasions; poured out into a bowl the two flavours enable mums to offer something a little bit more special to share with their families.

A Nestlé UK & Ireland spokesperson said: “The new MILKYBAR Milkshake Mix Up sharing bag is set to appeal to both shoppers and retailers alike. Mums that have grown up with the brand will love sharing this new twist on a favourite chocolate from their childhoods with their own families. Whilst retailers will benefit from the fact that this launch from a well-loved and trusted brand capitalises on growing consumer trends in a growing category.”