November 28, 2020

The Snaffling Pig Co. expands its distribution into Ocado

The Snaffling Pig Co., makers of flavoured pork crackling, is launching in Ocado, expanding distribution in addition to existing listings with Not on the High Street, Shops by My Supermarket and over 500 pubs and bars across the UK. Snaffling Pig will be available in Ocado in the three most popular flavours; Salt & Vinegar, Habanero and Maple.

The Snaffling Pig Co. was set up in November 2014 as a young independent company fuelled by a desire to show the versatility of an old favourite. They take good, honest produce and add bold flavours that give these unique snacks real bite. Their meaty treats celebrate the noble porker in its purest form and with a selection of 11 delicious flavours to choose from including tangy Salt & Vinegar, fiery Ghost Chilli, ‘Funkin Fennel’ and their limited edition Sage & Onion and Pigs in Blankets, The Snaffling Pig Co.’s variety is hard to top.

The Snaffling Pig Co. know the importance of quality. Their crackling is double cooked to produce a softer product that keeps its bite without the teeth-breaking qualities of a traditional scratching. The Snaffling Pig Co. has a suggested shelf life of 20 weeks to keep each porky bite as fresh and fabulous as possible. Snaffling Pig is available in handy 50g foil bags or in sharable 350g gifting jars.

Snaffling Pig are proud supporters of Action Against Hunger, the global charity committed to saving the lives of malnourished children. The organisation is recognised as the charity choice for food and drink industry professionals and for every jar The Snaffling Pig Co. sold on their website, 25p is donated to the charity. It’s all part of the company’s ‘it’s what he would have wanted’ ethos that sets out to ensure that everything they do makes the most of the noble porker.

Andrew Allen CMO and Co-Owner of The Snaffling Pig Co. said: “Pork crackling and scratchings are something we’ve always loved and we felt they weren’t getting the attention that other more ‘trendy’ snacks were. Popcorn is great, but sometimes you just need that little bit piggin’ more. As a result, we set up The Snaffling Pig Co. to take crackling to places it’s never been before and to disrupt the market with quality product, innovative serves and unique flavours. It all comes back to celebrating the noble porker. What a hero he is. If he had hands, we’d high five him.”

You can get your trotters on The Snaffling Pig Co. products at: Ocado, Not On The High Street, online grocery retailer; ‘Shops by My Supermarket’, on their website: and in over 500 pubs and bars.