July 3, 2020

The new plant-based Rebel Whopper®, aimed at flexitarians, has landed

Burger King® has today (6th January) announced that the Rebel Whopper® has finally arrived in restaurants across the UK. The Home of the Whopper® has officially bought its ticket and hopped on the plant-based bandwagon. The mantra Have It Your Way® has never been more relevant, with flexitarians now given the choice to go the meat-free way, with all of the signature Whopper® indulgence.

The Rebel Whopper® will be available to purchase in-store exclusively for those with the Burger King app on the 6th and 7th of January, before being available nationwide from the 8th January. Just head into a local Burger King restaurant and show the BK staff the Rebel Whopper app coupon to be one of the first to try it.

The Rebel Whopper® consists of a flame-grilled, 100% plant-based patty topped with freshly sliced tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a toasted sesame seed bun. The patty is made from sustainably-sourced soy and was developed in partnership with the Vegetarian Butcher.

Importantly, the patty is cooked on Burger King®’s signature broiler, meaning it has all the flame-grilled goodness Burger King® fans would expect of the classic Whopper®.

Katie Evans, Marketing Director of Burger King®, said: “This really is a game changer – we wanted our first plant-based Whopper® to replicate the indulgence and flame-grilled taste of the real thing as closely as possible, and we’re thrilled with the result. We’re delighted to satisfy the demand for this highly-anticipated product and finally bring the Rebel to the UK.”

Hazel Detsiny, VP Foods, Unilever UK &I, said: “We believe that plant-based foods taste just as good as meat-based foods – and the Rebel Whopper is a bold and juicy product that is perfect for meat lovers who want to cut down on meat, without compromising on taste.

“At The Vegetarian Butcher we offer delicious plant-base alternatives to popular meat dishes including beef, pork, chicken and fish. Powering the Rebel Whopper is a fantastic step towards our goal to become the biggest butcher in the world.”

Toni Vernelli, International Head of Communications and Marketing at Veganuary, said of the Rebel Whopper®: “For all of the important issues that Veganuary – and most vegans – are trying to address through their food choices it makes absolutely no difference whether the plant-based patty is cooked separately or on the same grill as the meat. 

“What does make a big difference to animals and the planet is when non-vegans choose a plant-based menu option, enjoy it and then order it again. And that’s exactly who Burger King’s plant-based Whopper® is aimed at, flexitarians who want to reduce their meat consumption for health or environmental reasons, or are considering going vegan.”