May 30, 2020

Stokes Sauces takes on the big brands with launch of new ‘squeezy’ range

Stokes Sauces is launching a brand-new line of ‘squeezy’ family-friendly, recyclable bottles and introducing Reduced Sugar Ketchup to its award-winning range of sauces. 

The condiment producer from Suffolk is taking on the big brands in the sector with its squeezy range and is releasing its famous Tomato Ketchup, Real Mayonnaise, Original Barbecue Sauce, Brown Sauce and brand-new Reduced Sugar Ketchup in the new format bottles. 

Stokes is renowned for its ‘real food’ sauces and its belief that its high quality condiments can truly enhance meals. The company prides itself on only using the best ingredients in its sauces, such as 200g of juicy, sun-ripened Italian Tomatoes for every 100g of Tomato Ketchup, or British free-range eggs and luxurious Greek extra virgin olive oil in its mayonnaise.

Meanwhile, Stokes’ new Reduced Sugar Ketchup contains 30% less sugar than its traditional Tomato Ketchup, but with a higher percentage of tomatoes, it still has the same taste as the original version. Just like the launch of the squeezy bottles, it has been introduced in response to consumer demand; according to insight specialist Streetbees, a third of ketchup consumers would be willing to pay more for low sugar ketchup*.

Founder and Managing Director of Stokes Sauces, Rick Sheepshanks, said: “An incredible 97% of all ketchup bought by consumers in the UK is sold in squeezy bottles and although people love our signature glass bottles, sometimes glass isn’t the most convenient, especially for families. I started making ketchup to encourage my young daughter to eat more vegetables and I wanted to make it easier for more families to enjoy our quality ketchup and sauces. With the new bottles you can squeeze out just the right amount, they seal easily, last longer and little hands can use them with far less mess. 

“We know that we offer a higher quality and better tasting range of sauces than the big brands and we really want to take on these big names. Squeezy bottles dominate the sector and reduced sugar options are becoming more popular, so we’ve invested in these new products to enable us to chase a bigger share of the market.”

The new squeezy bottles are made from PET plastic which is 100% recyclable.

The range launches today (Friday 10 May) on Stokes’ website: and will be available nationwide from 1 June from Ocado, Booths, independent retailers, delis and farm shops with an RRP of £3.45-£3.60.