January 17, 2021

Signature Brands introduces Pardál to the UK market

Leading drinks specialist Signature Brands is bringing award-winning Czech lager Pardál to the UK market having agreed a ground-breaking distribution partnership with its Czech Republic-based brewer, Budweiser-Budvar.

Tapping into current consumer trends towards healthier and lighter lifestyle choices, at 3.8% ABV, Pardál is an authentic craft lower-ABV lager, with a retained prominent lager taste.

Recognising an opportunity to capitalise on a category that is gradually increasing its market share* Signature Brands launches Pardál in a bid to capture a piece of the on-trade ‘no and low alcohol beer’ market in the UK, whilst also offering the consumer something new and refreshing from the world and craft beer categories.

Nic Ponticakis, Head of Signature Brands, commented: “Signature Brands is delighted to be bringing Pardál to market in the UK. It is a beer with great provenance in the Czech Republic – a country renowned for brewing great quality beers.

“As the desire for low alcohol beer increases, licensed venues should be looking at their offerings, ensuring that they are reacting to and catering for any changes in consumer demand.

“Pardál is a great addition to any venue looking to increase or improve its high quality lower-ABV range – or its craft and world beer offering – and as such is the perfect addition to the Signature Brands portfolio.”

Simon George, Managing Director at Budweiser-Budvar UK, commented: “At a time when consumers are seeking greater authenticity and provenance in the food and drink they consume, we are delighted to be partnering with Signature Brands to launch Pardál fully into the UK beer market. 

“At their recent launch conference in Southern Bohemia, it was evident to us as a team how passionate and capable the Signature Brands team are and we look forward to celebrating success with them.”

By partnering with Signature Brands, Pardál joins a portfolio of premium, authentic craft beers and lagers, including Cruzcampo, Dortmunder and Portland craft beer.

Working with its largest distribution partner LWC-Drinks, Pardál is available for installation immediately.

Outlets looking to sample or stock Pardál should contact Signature Brands at [email protected].