Schwartz, the UK’s leading Herb and Spice expert and champion of fantastic flavours, is launching its brand-new Street Food Seasonings range in response to the growing consumer trend for world foods. The UK has seen a rise in popularity of street food markets, where consumers enjoy on-the- go, versatile and authentic world flavours. Matched with their audience’s desires to recreate recipes from scratch at home, this new series of seasonings is the perfect fix for adventurous millennials seeking quick, easy and tasty meal ideas.
Schwartz has utilized its industry leading Flavour Forecast to identify the leading edge flavours consumers want to try and these new tastes hit the mark when it comes to contemporary street food recipes. This underlines the brand’s reputation as an expert in understanding and delivering amazing flavours while the new, modern and colourful sachet designs reflect authentic ingredients, and adventure, perfectly catering to the always-curious millennial consumer palate.
Launching in all major retailers across the UK from June, the convenient, single-use sachets enable consumers to cook more adventurously at home with confidence. These seasonings are made using the best quality ingredients – the Schwartz trademark – and, with its 100 year heritage, the trusted brand has the ability to create tantalising flavours at an accessible price point (RRP £0.99), giving retailers a chance to capitalise on their customers’ culinary curiosity with easy-to-shop products.
Nic Yates, UK Head of Marketing comments: “We’re excited to be launching our new range of Street Food Seasonings this summer. We know our audience is looking for more adventurous and varied flavours when it comes to eating out and now, we’re offering them the perfect way to recreate some of their favourite dishes at home. Carefully curated to provide quick, easy and tasty options to spice up daily meals, we’re confident that this new range of seasonings, inspired by travels from across the world, will hit the spot!”
Korean BBQ – A fiery mix of chilli, sesame seed and garlic, best served as spicy marinade for king prawns, steak, chicken or pork.
Baharat –A middle eastern inspired mix of coriander, garlic and black pepper, suited to make easy lamb koftas, marinated chicken or spiced chickpea salads.
Caribbean Jerk – A blend of allspice, pineapple and chillies, best enjoyed sprinkled over hot, roasted chicken wings or mixed as a marinade for king prawns or salmon.
Chimichurri – An Argentinian-inspired seasoning with coriander, parsley and garlic, perfect for marinades and sliced steak sandwiches.
Mexican – A mix of jalapeño, garlic and lime. Mash into ripe avocados for an easy guacamole fix, or use to coat king prawns and sliced chicken for a classic Mexican wrap.
Sriracha – A spicy Thai-inspired seasoning with chillies and garlic. Sprinkle over chicken, pork or prawns or stir into mayo for a dip with a kick.
The product launch is also being supported by a 360° marketing campaign to help re-invigorate the herbs and spices category. This includes a partnership with Kyra TV, a digital TV channel aimed at digitally native millennials, to create a full-length episode of Bad Canteen, a programme showcasing six young Londoners that cannot cook, but are determined to try. The episode will be a Summer Special, where the Bad Canteen crew partner with Schwartz to bring street food flavours to an epic summer party.
Alongside this, the brand will be collaborating with YouTube channel Twisted Videos to create a series of inspiring short films that capture the versality of the Street Food range. What’s more, ‘street-food’ style sampling will take place across London, targeting millennials who are looking to spice up their home cooked meals.