Schär, the UK’s most frequently bought gluten free brand is the first brand in the UK to offer low FODMAP accredited products in UK supermarkets. This news comes as 10 items from the range have been certified as being low FODMAP by Monash University, the founders of the low FODMAP diet.
A third of UK adults (32%) say they have or have had IBS, equating to over 16 million people.1,2 Of these, approximately 3 million people follow, or have followed a low FODMAP diet to manage their symptoms1,2.
FODMAPs are a collection of carbohydrates that are poorly absorbed into the gut that can trigger IBS symptoms in some people. The low FODMAP diet excludes foods that can contribute to IBS symptoms like intestinal bloating and pain.
Category Lead at Schär, Roger Harrop, comments: “We are proud to be the first brand to introduce low FODMAP certified products into UK supermarkets for customers with IBS. The certification of the 10 Schär products as low FODMAP comes at a time when consumers are increasingly recognising the role of the diet in helping to manage IBS symptoms, and as a leading food specialist for special dietary and nutritional needs, Schär is well placed to support consumers in this way.”
Alison Reid, CEO of the IBS Network says: ““Under the supervision of a registered dietitian, the adoption of a low FODMAP diet can be extremely beneficial in managing the symptoms of Irritable Bowel Syndrome, (IBS). However, the diet can often be restrictive or difficult to follow so we’re delighted Schär is providing consumers with rigorously tested clearly labelled low FODMAP options to support them in managing their condition.”
Low FODMAP labelling can be found on pack to help customers clearly identify which products within the range have been certified.
The low FODMAP Schär products in the range include:
|· Schär Baguette
· Schär Brown Ciabatta Rolls
· Schär Panini Rolls
· Schär Seeded Ciabatta
· Schär White Ciabatta Rolls
|· Schär Wholesome Seeded Loaf
· Schär Wholesome Vitality Loaf
· Schär Wholesome White Loaf
· Schär Pizza bases
· Schär Grissinis
To provide more information for customers, Schär is also launching a dedicated online information source ibstummies.co.uk, featuring information about IBS and the low FODMAP diet, alongside informative videos and infographics to help consumers learn more. Visitors to the website will also be able to request a free information pack, including a mini low FODMAP product guide, fridge sticker featuring low FODMAP foods, recipe cards, plus an informative low FODMAP leaflet.
[i] All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2096 adults. Fieldwork was undertaken between 8th – 9th November 2017. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+)
[ii] Latest ONS overview of the UK population: July 2017 (May 2016 data. Last Accessed: February 2017) https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationestimates/datasets/populationestimatesforukenglandandwalesscotlandandnorthernireland