Leicester-based Savoury & Sweet has been awarded the Popchips contract for a major new launch taking place in the UK later this year. The new product for the UK’s fastest growing snack brand will have significant marketing investment behind it and is a highly innovative air popped snack in several flavours designed to appeal to customers across a wide age range.
Savoury & Sweet moved into its new state of the art factory in Lewisher Road, Leicester early in 2015 and already produces popcorn and healthy snacks for many of the nation’s favourite brands.
Will Bowler, General Manager at Popchips, commented: “We are thrilled to be partnering with Savoury & Sweet to launch the first products in our new air popped range. Snackers are increasingly looking for brands which are deeply satisfying without being deep fried so we are confident this new range will be a big success and help Popchips continue to drive the Better for You category. ”
Popchips chose Savoury & Sweet to partner with primarily due to the company’s great team of people and its fantastic production facilities.
CEO of Savoury & Sweet, Tony King, said: “We are delighted to be working with Popchips. To date we have specialised in producing products for some of the UK’s best known popcorn brands and manufacturing this new range will showcase our wider capabilities in snacks.”
For further information about Savoury & Sweet visit www.savouryandsweet.co.uk