August 21, 2017

Raw cacao chocolate brand Ombar secures nationwide Waitrose listing for new 70g bars

Raw cacao chocolate brand Ombar has secured a listing in Waitrose for its new 70g bars, which from 24 July 2017 will be available in 256 Waitrose stores nationwide.

The raw cacao brand, produced by Cambridge-based Mood Foods, has a mixture of 35g Ombar bars and 25g packs of Ombar Buttons in its current 13-strong range. The new 70g sharing bar size will be available in Waitrose and online through the Ombar store: https://www.ombar.co.uk/collections/all.

Waitrose will stock 72% Cacao, Coco Mylk and brand-new flavour Coco Almond in the new 70g size.

Richard Turner, founder of Mood Foods, said: “We’re thrilled to have secured a listing in Waitrose for our Ombar 70g bars. We believe that this will be a mutually beneficial endeavour that will hugely support Ombar’s distribution and drive sales of our chocolate in its new format, while also boosting Waitrose’s speciality chocolate offering with a raw, organic and dairy free option that comes in a variety of exciting flavours and tastes genuinely delicious.”

Ombar 70g bars will retail in Waitrose for £2.99 and will be available to purchase from the Free From section in Waitrose stores.

Ombar has recently unveiled a vibrant new look across its full range of products. The new packaging retains the signature O design, which has become synonymous with Ombar and also features bright statement colours and updated creative designs to reflect the fun and feel-good nature of the brand.

Ombar chocolate is made from raw, 100% organic, Ecuadorian cacao and uses organic, all-natural ingredients including unrefined coconut sugar, real fruit and live cultures. Ombar is also dairy and gluten free and suitable for vegans.

Ombar products are currently also available from Ocado, Whole Foods Market, Planet Organic and in independent health food stores. Ombar is also available online at https://www.ombar.co.uk/.