Pots & Co., manufacturers of exceptional puddings baked in ceramic pots, is launching a new flavour, Rhubarb & Custard Pot, to complement its award-winning range.
Launched in response to consumer demand for increased flavours, the Rhubarb & Custard Pot is available in 200 Waitrose stores from today (18 May 2016), RRP £2.00. Tapping into the trend for quintessentially British summer desserts, the new variant combines a tangy rhubarb compote sat atop a generous helping of Madagascan vanilla cream.
Julian Dyer, Pots & Co. Founder and CEO, commented: “Our new Rhubarb & Custard Pot adds a classic British flavour combination to our range of puddings. We have now expanded the range to include nine ceramics – and we’re not done yet. Innovating with flavours is key to our business and we’re planning a number of new launches over the next year.”
The premium-mainstream offering from Pots & Co. has helped to bolster the chilled desserts market to its current value of over £705m  as consumers look to enjoy restaurant quality products from the comfort of their home. With a more discerning and informed consumer looking for quality, variety and convenience, the Michelin-trained chefs at Pots & Co. have created a range of professional, individual desserts that can be enjoyed as a mid-week treat for one or an elegant way to finish a dining occasion.
The Rhubarb & Custard Pot joins the current brand portfolio which includes the best-selling variants of Salted Caramel & Chocolate Pot, Lemon & Lime Posset and Vanilla & Chocolate Pot. All of Pots & Co.’s puddings are developed using the finest, ethically sourced, ingredients with no preservatives or additives. The ceramic Pots are designed for consumers to reuse again and again.
 Chilled Desserts market, period February 2014 – February 2015: Statista 2015