November 28, 2020

Pop down to Aldi for the UK’s first Prosecco Rosé DOC

Supermarket Aldi is putting the ‘pro’ in prosecco yet again as the supermarket announces the latest addition to its much-loved sparkling range; a brand new and deliciously indulgent Prosecco Rosé DOC (£6.49, 75cl). 

Not only is Aldi quick on the tills, this launch is fizz-ically the first time these pink bubbles have been available to buy in the UK. Available online from 2nd November before hitting shelves in store, this is going to be a UK market first.

Those who thought pink Prosecco was already a thing, may be surprised to learn that only in May of this year did the Italian government approve production of Prosecco Rosé DOC – a landmark decision that’s sure to set more than a few corks flying![1]

Wine expert, Mistress of Wine, Sam Caporn, explains: “Shoppers might have already enjoyed Italian rosé (or rosato) sparkling wine, but it won’t actually have been Prosecco, because pink Prosecco hasn’t previously been permitted. Prosecco (like Champagne) is governed by strict regulations and Prosecco DOC has to come from grapes grown exclusively from nine provinces in the north east of Italy, and there are many rules in place regarding how it can be produced. Like standard Prosecco, the new rosé variety must be made primarily from Glera grapes but with the addition of Pinot Noir.”

Sure to appeal to both Prosecco and rosé lovers alike, Aldi’s Prosecco Rosé DOC is a soft pink colour with elegant notes of summer fruits on the nose. On the palate there is a delightful blend of strawberry and raspberry red berry fruits with a hint of white peach, finishing with a gentle citrus twist.

What’s more, the Prosecco Rosé DOC will also come in miniature form – for those looking for a quick fizz fix or the perfect stocking filler, this 250ml bottle of beautiful blush bubbles is just £2.29.

Julie Ashford, Managing Director of Buying at Aldi UK, says: “We’re over the moon to be able to provide our loyal customers with the first bottles of Prosecco Rosé DOC available on British supermarket shelves! Prosecco is one of our best sellers and shoppers can’t seem to get enough of pink wines so far this year, so a Prosecco that’s pink is sure to get the nation popping bottles. It’s been a pleasure to work with the Italian suppliers on creating such an exciting new product, and we can’t wait for our customers to try this tipple.“

Aldi’s new Prosecco Rosé DOC (£6.49, 75cl) and Prosecco Rosé DOC Mini (£2.29, 250ml) is available from 2nd November.

Visit www.aldi.co.uk/c/wines/bubbles for more information on Aldi’s fizz.