October 31, 2020

Pip & Nut extends its peanut butter offering with new extra crunchy variant

Naturally nutritious nut butter brand, Pip & Nut, has added a new peanut butter variant into its portfolio. The new flavour, Super Roasted, Extra Crunchy, has been crafted to offer consumers a deeper, richer taste profile.

The new peanut butter offers a more intensely nutty flavour, which Pip & Nut have achieved by roasting their signature Argentinian hi-oleic peanuts for longer and at a higher temperature. The new variant also features extra chunky pieces of roasted peanuts.

Pippa Murray, Founder of Pip & Nut, says: “Crunchy Peanut Butter is one of the most popular products in our portfolio and so we wanted to create an exciting new offering that delivers an even richer peanut flavour profile but that remains at an accessible price point.

‘The way you roast, just like with coffee or chocolate, has a huge impact on the final taste of the product, so to create this new variant, we spent a long time perfecting both our roast time and temperature. This nut butter also has an amazing rustic texture thanks to the extra big, rough cut crunchy pieces.”

As with all peanut butters in the Pip & Nut range, Super Roasted, Extra Crunchy is made with the highest quality Argentinian hi-oleic peanuts, is naturally nutritious and contains absolutely no palm oil, refined sugar or additives.  

The range has been rolled out to retailers including  Ocado, Amazon, and Whole Foods, along with pipandnut.com, RRP. £2.30.