July 9, 2020

No need to ‘imagine’ the most sustainable carton as Elopak launches new Pure-Pak® product

Elopak, a leading global supplier of carton packaging and filling equipment for liquid food, has launched the Pure-Pak® Imagine, its most environmentally friendly carton to date. The new carton is a modern version of the company’s original Pure-Pak® carton, designed with an easy open feature.

“Increasingly, we see that our Pure-Pak® carton system is the natural solution to the global need to reduce the usage of plastic bottles,” says Elopak’s Chief Marketing Officer (CMO) Patrick Verhelst.

Beverage cartons already have the lowest CO2 footprint among liquid food packaging today.[1] Using renewable, recyclable and sustainably sourced materials, Elopak provides innovative packaging solutions that offer a natural and convenient alternative to plastic bottles and fit with a low carbon circular economy. 

“With the launch of Pure-Pak® Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless,” Mr Verhelst added.

Elopak’s strong focus on sustainability, alongside food safety and consumer convenience, has seen the company record a number of important environmental milestones in recent years. Carbon neutral since 2016, Elopak uses 100 per cent renewable electricity and has reduced emissions by 70 per cent over the past decade. With cartons manufactured from responsibly managed forests and FSC™ (FSC™C081801) certified material, Elopak offers customers 100 per cent renewable cartons that use wood-based renewable plastics, rather than relying on petroleum-based plastics. 

 “We wish to play our part in the global shift towards a low carbon circular economy and have therefore created the most environmentally friendly carton possible,” Verhelst explains. 

“The Pure-Pak® Imagine carton has no plastic screw cap and is 100% forest based made with Natural Brown Board. The carton is fully renewable and carbon neutral, creating the perfect low carbon, circular economy approach,” he continues.  

Many will recognize the easy-to-open feature from the 70’s and 80’s before the screw cap was first introduced. The Pure-Pak® Imagine carton’s unique top fin helps guide consumers how to open the carton. In combination with the modern functionality of the easy-pour and easy-fold features, the new carton design sets a new benchmark in reducing plastics. 

The Pure-Pak® carton historically is the iconic fresh beverage pack, and with the new shape of the top fin introduced with the Pure-Pak® Imagine, Elopak adds a further important point of differentiation. Shape is the first recognition point for consumers, so this is especially important in markets less familiar with the easy opening feature. The design of the Pure-Pak®Imagine carton will create recognition on shelves across our markets and is currently available for the fresh dairy category.

 “With Pure-Pak® Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials,” concludes Mr Verhelst.