August 14, 2018

New Yorkshire business ‘Born & Bred’ aims to shake up UK’s recipe box scene

A new business founded by Yorkshire-born brothers Charles and Geoff Allen has launched to shake up the UK’s rapidly growing recipe box market. ‘Born & Bred’ delivers farm shop-quality, premium Yorkshire ingredients and recipe cards to homes the length and breadth of the UK.

The brothers, from Thirsk, saw an opportunity to develop the product thanks to the wealth of incredible home-grown produce right on their doorstep that didn’t require importing from overseas. From the pigs outdoor-reared in the Yorkshire Dales and the Wolds, producing mouth-watering chorizo on a par with its Spanish counterparts, to the Yorkshire Fettle hand crafted in the Vale of York, giving Greek Feta a run for its money! Many of them are local, regional, national and international award-winners. And on the subject of awards, this month Born & Bred itself was named ‘Best Specialist Retailer of the Year’ at the Flavours of Herriot Awards.

“For us, discovering local independent suppliers who are specialists in their field and passionate about their work is a real treat,” said Charles. “We’re proud to source our ingredients from Yorkshire suppliers who grow, rear, catch and hand craft amazing food and drink with great care and dedication.”

Geoff added: “Yorkshire has a wonderfully rich history and culture; food is naturally a very big part of that, and we’re excited to be able to share the best produce of our region with the rest of the country.”

The product

All meat, poultry, charcuterie, fish, cheese, eggs, dairy, bread and condiments in Born & Bred boxes are 100 per cent Yorkshire sourced, from over 60 independent Yorkshire businesses who care about the quality of their produce. The availability of fresh fruit and veg grown in Yorkshire depends on the season, so the team works with their supplier partners to make sure the recipes include as much Yorkshire grown fruit and veg as possible, whatever the time of year.

The recipes

Born & Bred’s recipes are created by Yorkshire food and drink champion Stephanie Moon. She started her career at Craven College in Skipton before travelling the world experiencing a wide range of cultures and foods. Stephanie was also recently crowned ‘Yorkshire Food Hero’ at this year’s Deliciously Yorkshire Taste Awards.

Born & Bred boxes are delivered monthly and customers can choose three meals (out of a choice of nine) for two, four or six people. The recipes are designed to be easy to cook, using the wholesome local ingredients. This month’s dishes include Venison Burger & Baby Chips, Grilled Walnut Polenta and Melted Barncliffe Brie, and One Pot Salmon & Orzo Pasta.

Nutritional information is displayed on the website at the point of selecting which of the recipes the customer would like to order.


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