November 28, 2020

New Orleans-inspired premium cold brewed coffee launches in the UK

The New Orleans-inspired and female-founded cold brew brand, Bottleshot, launches in the UK today (29th July), with its smooth Black Cold Brew flavour.

In tandem with the anticipated launch, Bottleshot has proudly become the exclusive cold brew brand for all Soho House locations across the UK, and will also be available for purchase on Amazon, as well as its website.

Excited about the new partnership, Drinking Director of Soho House Group, Tom Kerr says: “Cold brew is an exciting time in the coffee category right now and Bottleshot is the most unique out there. Its bold, sweet, and nutty flavour creates the perfect balance for an intense caffeine hit.”

With family originally from New Orleans, the birthplace of cold brew coffee, Bottleshot’s founder and CEO, Annie Mitchell, spent most of her years in the US drinking the increasingly popular beverage regularly. When moving to the UK a few years ago, Annie failed to see much cold brew choice in retailers, which then led to her creation of Bottleshot.

Over the past several years, cold brew has grown 580% in the US and UK operators remain optimistic for the potential of the UK iced beverage market to mirror the US, which makes sense when last year cold brew coffee was the #1 trending beverage search on Google in the UK.

Not to be confused with iced coffee, which is simply “hot” coffee poured over ice, Bottleshot steeps its premium, ethically sourced Arabica beans in cold water for 18 hours mixed afterwards with a dash of chicory. One can of Bottleshot is as strong as two shots of espresso, with an extra kick from the added chicory. Compared to regular coffee, Bottleshot has 60% less acidity. The result? An authentic tasting cold brew inspired by the original recipe Annie grew up drinking in New Orleans.

The eco-conscious brand aims to continue improving its environmental and social impact, as its cans are recyclable and its coffee beans are Rainforest Alliance Certified TM , meaning the Brazilian and Colombian farms, where they were grown, are audited on a frequent basis and meet the criteria of the Rainforest Alliance Sustainable Agriculture Standard.

Annie comments: “Cold brew was always in our home growing up – so much so, I didn’t realise it wasn’t the norm. Then later when I moved to London I kept hearing about cold brew exploding in the States outside of New Orleans. I was frankly just jealous this was happening when I, cold brew’s biggest fan, couldn’t find any decent cold brew in the UK. I ultimately decided to do something about it and worked tirelessly over the course of a year to create a delicious, strong, authentic tasting cold brew. This is cold brew done right!”