July 9, 2020

New for Spring – Soreen Chocolate & Orange Mini Loaves

The nation’s original malt loaf brand, Soreen, has announced some spring-tastic news for fans, as it is now selling Chocolate & Orange Mini Loaves for Easter.

Bursting with flavour, the mini loaves come in at under 100 calories per bar, making for a tasty but healthier treat to be enjoyed throughout the Spring season.  

Seasonal flavours are often sought after for the nostalgic, feel-good sentiments they provide, but there are also some delicious chocolatey treats that hold far better nutritional values than the usual options.

Bethan Brown, Marketing Director at Soreen, commented: “In the lead up to the Easter break, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children. 

“Our colourful packaging is perfectly fitting for Spring but offers families a tasty treat that comes in at under 100 calories per mini loaf (98kcal), comprises 50% less sugar and 67% less fat than the average Easter cake bar, as well as being a source of fibre.

“What’s more, Soreen’s Spring Mini Loaves contain no reds in their nutritional traffic lights. We took the decision to feature the traffic light nutritionals on the front of our packs in 2017 to make it easier for parents to make healthier choices.

“Whilst our Spring Mini Loaves are aimed at young families, we’re certain that they’ll be enjoyed by everyone.”

The tasty-looking ‘deliciously springy Soreen’ loaves come in multipacks of five and are all individually wrapped,  providing an easy grab on-the-go snack. They are listed in Asda, Sainsburys, Morrisons, Aldi and Lidl and feature a recommended retail price of £1.

New product developments and innovations have helped boost Soreen sales over the past five years, with its bakery in Trafford, Manchester preparing for a busy Easter this year.

“It’s an incredibly popular time of year, with retailers dedicating more space to Easter,” added Beth. “As a result of our innovations we’re now consistently busier throughout the year and our aim is to tap into the latest trends to stay relevant, popular and ahead of the curve. We’re therefore delighted to launch our Chocolate & Orange Mini Loaves for Spring 2020.”

The Spring Mini Loaves are being sold until Easter weekend.