October 23, 2018

New breakfast drink aims to make ‘on the go’ breakfast options healthier

Premium granola brand, Lizi’s, has launched a nutritious breakfast drink aimed at active  consumers that are looking for a healthier on-the-go breakfast option.

The new product Lizi’s Breakfast Drink contains all the goodness of the brand’s granola, coming in a 250ml bottle, which can be enjoyed chilled or straight from the cupboard. The new product, which is lower in sugar and higher in protein than any rival and has a perfect balance of fibre, offering a slow release of energy and will be available in three popular flavours:

  • Lizi’s Breakfast Drink – Chocolate
  • Lizi’s Breakfast Drink – Vanilla
  • Lizi’s Breakfast Drink – Strawberry

Lizi’s Breakfast Drink has no added sugar and also contains vitamin B6, which contributes to the normal energy yielding metabolism.

The breakfast drinks market is worth £25.68m and has grown by 6.8% vs last year, with loyalty driving this forward. Chocolate flavoured drinks are the top sellers (5.2% value growth), followed by Vanilla (-1.9% value) and then Strawberry (6.6% value).  (IRI data w/e 17th June 2018)

Susanne Fraser, Group Marketing Manager, comments: “Consumers interest in health and wellness is growing, with the rise of more fluid, and convenient lifestyles. With particular focus on this, the on-the-go breakfast market has been crying out for a premium product that meets this demand. We are filling this gap with the launch of Lizi’s Breakfast Drink.

“By offering a lower in sugar, higher in fibre and protein on-the-go option, we are confident and are expecting high demand for our nutritious breakfast drink.”

Lizi’s Breakfast Drink’s RRP is £1.49 for 250ml and is available in Sainsbury’s.