July 23, 2018

Mr Fitz Aqua Spritz – the non-alcoholic drink consuming the nation

Innovators in drinks dispense, Brewfitt Limited, has launched a new, non-alcoholic drink offering Mr Fitz Aqua Spritz. The product follows a growing partnership between the Yorkshire-based company and Lancashire’s Mr Fitzpatrick’s Botanical Cordials.

Taking inspiration from gin craze, Mr Fitz Aqua Spritz is set to revolutionise the non-alcoholic drinks market in the HORECA industry by providing a premium alternative to ordinary, run of the mill soft drinks.

Brewfitt’s Aqua3 water filtration and dispense system works alongside the unique flavours of Mr Fitzpatrick’s botanical cordials, allowing establishments to boost their non-alcoholic drink offering with over 20 exciting new flavours.

The cordial range includes no-added sugar flavours such as lemon, cucumber and mint, roots and spices including popular flavours such as root beer and dandelion and burdock, and fruits and flowers such as elderflower and apple, amongst many others.

The eccentric brand pays homage to the temperance era and showmanship with bartenders encouraged to follow ‘The Drill’ drink making process. Creating an experience for the customer and elevating the overall product to create a familiar brand for businesses.

Using the signature Aqua3 system, still or sparkling wonder water is dispensed through the Mr Fitz Aqua Spritz ceramic font and infuses with rich cordial flavours to create a unique beverage, different from regular cordials and squashes.

The product has already been trialled in several Huddersfield locations such as The Three Acres, Emley and the Manor House, Lindley as well as The Chaser Inn, located in Tonbridge, Kent. The establishments have had an overwhelming positive response, with the bars already seeing brand loyalty and popularity on the rise.

“Mr Fitz Aqua Spritz is a refreshing product for the hospitality industry that allows pubs, bars and restaurants an opportunity to truly diversify their non-alcoholic range and entice customers with the exciting new experience through ‘The Drill’ drink making process,” commented Curtis Paxman, Managing Director of Brewfitt. “We have already experienced great success with the initial trials, with venues experiencing an uplift of consumption of their non-alcoholic range.”