June 24, 2017

Morrisons estate lists NO.G full range

No.G, the award-winning gluten free pies, quiches and tarts brand by Too Good To Be Gluten Free, has landed a new major retail listing, hitting shelves in 355 Morrisons stores throughout the UK.

Following the successful launch of No.G’s sausage roll in a selection of Morrisons stores, from this week (1 February 2016) the supermarket chain has listed a range of eight pie, quiche and dessert SKUs in its chilled aisles nationwide, with all listed stores offering its No.G products online also.

The selected No.G products have been launched at various main estate Morrisons stores throughout England, Scotland, and Wales. The range includes the Open Top Vegetable Pie, Chicken, Bacon & Leek Pie, Cheese & Onion Quiche, Crustless Garden Vegetable Quiche, Quiche Lorraine, Steak & Ale Pie, Chocolate & Morello Cherry Pie and Sicilian Lemon Tart, which retail at £2.50.

Samuel Benjamin, Brand Manager, said: “This listing is a major coup for No.G and Morrisons’ customers who now have greater availability to a full range of chilled gluten free products, both savoury and dessert.

“Our brand is committed to the ongoing development of quality gluten free products to meet the continuing demand for free from foods in this country. We are delighted Morrisons has recognised the market growth and requirements.”