Mom’s Fabulous Hot Dogs has been appointed the official hot dog supplier to the biggest sporting brand in Wales – the Welsh Rugby Union.
In a four-year deal to supply rugby fans at the Principality Stadium, Mom’s will see its famous brand, Mom’s Fabulous Frankfurter, being served from all hot food counters throughout the stadium.
Mom’s specialises in high quality hot dogs made to its own recipes using only prime meat and traditional smoking techniques for a meaty texture and great flavour. Its premium products including the biggest seller Mom’s “Bad Boy” are supplied to stadiums, travel hubs, pub groups, and leisure outlets across the country.
To accompany its fabulous hot dogs, Mom’s offers three delicious sauces: Tasty Tommy, Mellow Mustard and Bad Boy Chilli Sauce all served in a crafted hot dog roll finished with a semolina crust.
Nick Pagett, Managing Director of Mom’s Fabulous Foods, said: “We are thrilled to have been chosen as the official hot dog supplier for the Principality Stadium by the WRU.
“This reflects the importance the operator places on serving high quality products to it’s customers and this is something which is highly regarded by Mom’s in our day to day business too. We are looking forward to a very successful partnership.”
As part of the deal, the gourmet hot dog company will have a strong brand presence with pitch-side perimeter branding at Principality Stadium, middle tier digital display boards and other media throughout the site.
“Mom’s Fabulous Frankfurters are a welcome addition to the vibrant menu available at each of the 27 food counters around the Principality Stadium’s three tiers and 74,500 seats,” said Principality Stadium general hospitality and retail manager Craig Walsh.
“Over 9,000 hot dogs can be sold on a given international match-day in Cardiff, alongside over 4,000 Peter’s pies and pasties – with a variety of pizzas and traditional faggots and peas also popular – all washed down with around 60,000 pints of beer.
“We are confident that these high quality gourmet hot dogs will, at £3.80, will be a huge hit with supporters when served by over 1,000 catering staff at public food outlets around the ground.”
The deal was collaborated with Mom’s and Peter’s Foods, the largest Welsh pie manufacturer based in Caerphilly who acquired Mom’s Fabulous Foods earlier this year.
John McAughtrie, Sales Director of Peter’s Food Services added, “We are excited and proud about the deal as it marks the strong working relationship with an existing customer of ours whom we are proud to be affiliated with. “We look forward to delivering the record sales to rugby fans at Principality Stadium.”