Matcha NOW, the US twist-n-shake ceremonial-grade matcha phenomenon that hit the UK shores late last year, is launching in 250 Marks & Spencer’s stores, including multiple venues in London, Liverpool, Canterbury, Brighton and Newcastle.
M&S shoppers are now able to enjoy Matcha NOW’s original Pure Matcha and Ginger & Turmeric, a brand new flavour that hit shelves last month.
“Launching in M&S is a huge achievement for the brand, and I am so excited to share this news! It’s been a whirlwind since we officially brought Matcha NOW to the UK in 2017, and to be on the shelves of the prestigious M&S stores in our second year is a feat that could not make us prouder,” UK founder Janine Marshall comments. “With their health-conscious shoppers, M&S has the perfect target audience for our innovative twist-n-shake matcha and, with matcha becoming ever more popular of late, it’s a great time to showcase our drink. We will be located in the food-to-go section, offering a clean, energy-boosting, no-nasties beverage for customers to enjoy alongside M&S’s delicious lunch options.”