October 23, 2019

Lyme Bay Winery launches first own label English wine for Morrisons

Lyme Bay Winery has worked with Morrisons to launch an ‘English Dry White’ wine, representing the  first time the major retailer has offered consumers an own label English wine.

The new product is part of ‘The Best’ wine collection that feature in the near 500 stores in the Morrisons estate.

The wine is made using mainly the Bacchus grape, which has become something of a signature grape for English wines given how well suited it is to the climate in this country.

The winemaker at Lyme Bay and the team at Morrisons have delivered a green-fruited herbaceous wine reminiscent of Sauvignon Blanc that is deliciously crisp with notes of elderflower, gooseberry and green apple.

Clive Donaldson, Senior Wine Sourcing Manager, Morrisons said: “Our ‘The Best’ wine collection is something we are enormously proud of. Our passionate and expert team source wines of exceptional quality from the world’s best producers, including Lyme Bay.

“The chance to collaborate with Lyme Bay Winery was something we were very keen to do and we are absolutely delighted with the result. They are a producer with an outstanding track record of award-winning English wines so it was easy decision to work with them as we introduce our consumers to the excellent wines being produced in this country.”

Sara Walters, Lyme Bay Winery’s national account manager commented: “It is very exciting to be a partner of Morrisons.

“Their wine offer is exceptional and to be the producer selected for their first English wine is quite an honour. We will work with them to introduce more people to the character and quality of wines produced in this country.

“We are experts in flavour and with Morrisons we have created something very special, which certainly lives up to the billing of ‘The Best’.”

Michael Dollan, the winemaker at Lyme Bay Winery, added: “This is a classic, crisp, dry white wine. It perfectly balances delicate aromas of elderflower and green apple, with punchier and robust grapefruit flavours, layering on top of each other to create a delightful and refreshing wine.”

The wine is stocked nationally in 300 Morrisons stores and costs £14.