Leading global functional health foods supplier All About Healthy Foods (the principal of Atlantic Natural Foods, LLC) has joined forces with distributer Worldwide Food Associates (WFA) to bring Loma Linda’s range of shelf-stable plant-based ready meals to the UK.
The range of innovative ready meals, will be the first of its kind to disrupt the ambient convenience food category in the UK, offering sustainable, convenient and affordable meat-free food options for consumers.
Loma Linda’s plant-based complete meal solutions, provide tasty and nutritious options for consumers looking to reduce their meat consumption, which can be easily prepared in just 60 seconds, making it a must have staple for any kitchen.
The ‘globally’ inspired range includes six recipes which have been selected following UK consumer taste panels. Recipes include: Spicy Pad Thai, Thai Green Curry, Thai Red Curry, Tikka Masala, Chipotle Bowl and Hearty Stew which is wheat and gluten free. Each is non-GMO and offers up to 9.8g of protein per serving.
Eric Woods, Managing Director at Worldwide Food Associates, said: “Health and sustainability are critical components in a world where today’s shoppers are not only aware of the benefits of plant-based proteins, but also embracing them as part of a healthy lifestyle.
“As such, there has been a distinct rise in the number of retailers creating more space in store to offer plant-based alternatives, as more brands and SKUs enter the market.
“To date, the majority of these products are marketed primarily in the refrigerated and frozen space, with a distinct lack of choice for such products in the ambient or shelf-stable arena. Loma Linda’s ready meals offer a unique, innovative, tasty, healthy and convenient option which is set to disrupt the UK market place.
“We fully believe in the quality and ethos behind Loma Linda’s products which feature healthy, plant-based recipes which meet all consumers’ needs. We are fully invested in bringing Loma Linda’s range of products to the UK and are already progressing early discussions with retailers.”
The Loma Linda brand is already well-established in the US and its ready meals range was introduced to US stores earlier this year in 5,000 locations nationwide including Amazon, Walmart, Sprouts Market, Wegmans, Safeway, Shaws, Food Lion, Meijer, Hannaford, King Kullen, Jewel, Safeway and Costco stores in select regions across the US.
It is hoped the range will hit UK shelves and online retailers early 2019, with a predicted recommended retail price of £2.99.
J Douglas Hines, Chairman of All About Healthy Foods, said: “With our success in launching Loma Linda in the US, we are excited to be able to continue our journey and bring these innovative products to the UK.
“We firmly believe that the range of ready meals has the potential to develop the market and change the perception of plant-based protein among consumers.”