September 20, 2018

Levi Roots Caribbean Snack Pots launched by Aimia Foods

Aimia Foods is introducing to the market ‘Levi Roots Caribbean Snack Pots’ (RRP £1.29), a range of On the Go Instant Snack Pots that consumers simply add hot water to and stir for ease of preparation.

Using natural, clean ingredients, the products have been designed to have an authentic, home cooked taste and incorporate the Levi Roots Caribbean vibe, flavours and recipes.

Michelle Younger, New Markets Manager at Aimia Foods, comments: “Consumers are increasingly looking for ethnic foods and in particular Caribbean inspired products. Separately to this, the market for ‘On The Go’ is in considerable growth.

“We believe the category is saturated with low cost, Asian Noodle pots, a large proportion of which are high in salt and/or sugar. Levi Roots Caribbean Snack Pots create a point of difference in the market by introducing a range of high quality, authentic rice, pasta and noodle pots made using natural ingredients. The quality of the flavour is in the ingredients and not from flavour enhancers like MSG, or high levels of salt/sugar.

“We also only use carbs that are small enough to fit on a fork or spoon, so much simpler to eat on the go. The taller pot also means it is easier to stir and eat, minimising any mess.

“Our Aimia Foods development team worked in close partnership with Levi Roots to develop the range in order to capture the authenticity of Caribbean flavours, even working in his ‘rastaurant’ kitchen in London. We are excited that we are now introducing to the category, this high quality, ‘easy to prepare and easy to eat’ range with a flavoursome, authentic Caribbean twist.”

Available in four flavours and packed with Caribbean spices, Aimia Foods latest range includes:

Reggae Reggae Noodles

A best selling flavour in marinades. Sweet BBQ profile with subtle tomato and smoke notes with a Caribbean lilt of allspice, thyme and scotch bonnet which gives this product its stamp of authenticity.

Levi’s Curry Noodles

An aromatic blend of turmeric, chilli, coriander, fennel to name but a few spices, mixed with onion, garlic and parsley that gives this noodle snack the taste of the Caribbean.

Caribbean Coconut Rice

An authentic Caribbean rice with creamy coconut milk and an infusion of black pepper and chilli for a spicy yet indulgent flavour.

Rasta Pasta

A spicy tomato jerk style theme for those who like a mild kick. Chilli combined with pimento, nutmeg, cassia, parsley and basil gives this pasta pot its recognisable flavour.

All the products use natural ingredients, have low levels of salt and sugar, and don’t contain MSG.

Trade enquiries should be directed to Carlo Racuzzi at Aimia Foods 01942 900272.