November 28, 2020

Lambrini brings an early taste of summer with new passionfruit flavour

Independent UK drinks manufacturer, Halewood International, has announced the addition of a fresh new flavour to its popular Lambrini range.

Tapping into the growing trend for more exotic fruit flavours in the alcohol sector, the Ooh Passionfruit variant will be available in 75cl bottles and at selected Asda stores from February.

Halewood International says the refreshing, exotic taste is a perfect fit with its existing five per cent ABV fruits range, including So Strawberry, Very Cherry and Truly Peach.

Speaking about the new product, Lambrini Senior Brand Manager, Michelle Raworth, said: “We are always looking for new ways to extend and develop our existing ranges and the introduction of the new and exotic passionfruit flavour seemed like the ideal fit.

“We know that passionfruit is extremely popular, especially in the alcoholic drinks sector, so this provides consumers with a fresh, sparkling way to enjoy a glass of their favourite Lambrini with friends.”