August 6, 2020

KIND launches Salted Caramel Dark Chocolate bar

KIND, the UK’s fastest growing healthy snack bar brand, has launched what is claimed to be its best tasting bar yet: Salted Caramel Dark Chocolate (RRP: £1.50). Available in single bars, the newest flavour has secured strong early listings with Ocado, Amazon, Nisa and WHSmiths (travel and main estate) from mid-July, before rolling out across Sainsbury’s, BP and Boots later this year. 

The bar, which is a combination of the brand’s two best selling flavours, combines nuts, smooth caramel, rich dark chocolate and a sprinkle of Brazillian sea salt to create a product that tastes and feels indulgent. As with the rest of the range, it is made using whole and natural ingredients, contains just 5g of sugar and is under 200 calories. It’s also gluten and dairy free. 

John McManus, UK Marketing Director, says: “At KIND we pride ourselves in creating healthy, minimally processed snacks that taste great. Our new Salted Caramel bar is a really exciting launch for us. Not only do we know that Salted Caramel is one of the most popular NPD flavours in the UK (+32% in the last two years), but it’s a combination of two of our most popular bars (Dark Chocolate Nuts & Sea Salt and Caramel Almond & Sea Salt). We’re pretty confident we’ve come up with our best tasting bar yet, and we can’t wait to see what our customers think.”