October 30, 2020

The Jujube fruit – New superfood launching into Ocado this September

The Jujube fruit, also called the Red Date, is entirely new to the UK market but has been widely enjoyed for health and well-being in South-East Asia for thousands of years. It is now brought to the UK by Abakus Foods and launching into Ocado this summer.

Packed with flavonoids, phenols and antioxidants, the fresh Jujube fruit has 20x times more vitamin C than citrus fruits. It is also dense in Manganese and Iron, and boasts 18 out of the 24 important amino acids which are essential to the formation of more than 50,000 proteins found in the human body.

In countries where the Jujube fruit is well known, consumers eat them to help with a range of health issues including insomnia, anxiety, and to enhance overall mood and wellbeing. They are also known to help with gastrointestinal problems and to lower blood pressure. The high levels of vitamins and minerals help support the immune system, build red blood cells, and help reduce tiredness and increase vitality.

Mostly eaten dried, they taste soft, chewy, and have a naturally sweet, aromatic flavour. They make a tasty snack to fight sugar cravings, and are a versatile ingredient. For example, they can be used to sweeten porridge, smoothies, baking and energy balls. They can also be used in cooking in place of dried apples, dates, or goji berries. A top recipe tip is teared Jujube fruit on peanut butter toast.

Beside the pitted dried fruit, Abakus also offers freeze-dried Jujube crisps, which make a fun and crunchy snack for both adults and children.

Abakus Jujube fruit has no added sugar, no chemical additives, and is gluten-free, dairy-free, paleo, sulphite-free, and suitable for vegetarians and vegans. 


The Jujube fruit is from the buckthorn family, with origins in China dating back more than 4000 years. Nowadays, it can also be found in Southern Europe such as Italy and Spain, in the Middle East, Australia, and USA. The tree can survive very cold weather and does not need much water – a true gift from Mother Nature.


Abakus Jujube fruit can be bought from Ocado (from September 2017), Grape Tree, Wholefoods Markets, Revital, Avoca, independent health food stores, and on www.abakusfoods.comRRP is £1.99 per bag.

About Abakus Foods

Abakus Foods is on a mission to make healthy eating fun and easy for the busy lifestyle. All its products use simple and natural ingredients, have no additives, and are gluten-free, dairy-free, and vegan. The company was founded by Helen Wang, a London foodie, who travels the world to bring consumers the most nutritious and unique snacks.