December 3, 2020

Jimmy Joy launches new shake – Plenny Shake v3.0

Jimmy Joy, the complete, easy and affordable food brand have just announced its newest launch, the Plenny Shake v3.0. Building on the foundations of its previous Plenny Shake v2.1, its latest offering promises to be even healthier and tastier than ever before.

With sustainability sitting at the core of its principles, Jimmy Joy has ensured its most recent product will now provide less opportunity for wasted packaging, increasing its bag size from five meals to ten meals per bag, re-establishing its commitment to a much more sustainable future. 

Joey van Koningsbruggen, CEO and founder of Jimmy Joy, said: “I’m absolutely thrilled to launch the Plenny Shake v3.0. This is our most popular product and we’re delighted we can now offer our loyal customers an even healthier and tastier shake than our previous one.”

With a fine blend of oats, soy, golden flaxseed, rice flour and a mix of vitamins and minerals, Jimmy Joy’s natural ingredients make for a 100% nutritionally complete, sustainable meal. It provides all the carbohydrates, proteins, fats, fibres and all 26 essential micronutrients needed for a perfectly balanced diet. Jimmy Joy’s meals are also completely vegan, using natural plant-based ingredients blended with real fruit to ensure it is as delicious as it is nutritious.

The Plenny Shake v3.0 now contains just 3.2g of sugar, reducing their sugar content by 32% by replacing maltodextrin for rice flour. Probiotics have been also added to the Plenny Shake, said to enhance and strengthen our gut microbiome, while Choline is the other new ingredient included, found to improve memory, mood, muscle control, and other brain and nervous system functions. 

Selling over 25m meals in 88 different countries, Jimmy Joy is one of the pioneers in nutritionally complete and sustainable food. Since its inception in 2014, Jimmy Joy continues to evolve with a loyal customer base of over 100,000 happy consumers. With recipes produced using research from health and nutrition institutions such as the World Health Organization and the European Food Safety Authority, Jimmy Joy remains committed to sustaining its mission of creating the healthiest meal scientifically possible.

For more information visit:, RRP £12.89