The end of 2017 saw significant M&A activity in the UK retail sector, including Tesco securing its supply chain with its acquisition of Booker Wholesale. A new opportunity in the sector is now available with the IP assets of UK convenience market wholesaler, Palmer and Harvey, being brought to market by Metis Partners.
Stephen Robertson of Metis Partners, the IP Valuation firm, commented: “The acquisition of critical IP assets can provide a buyer with quick access to market and to the associated revenue streams. Palmer and Harvey made around 1.75m deliveries per year to more than 100,000 retailers, so the national reach of this heritage brand and reputation is undisputed. It is also supported by a portfolio of registered trademarks.”
Aylin Dzhafer, Senior Manager of IP Valuation at Metis Partners, who is co-ordinating the marketing, said: “We are excited to be working with the Joint Administrators on another opportunity in the sector. This sale will be particularly relevant to companies looking to bolster an IP portfolio in an industry with traditionally high barriers to entry, or those looking for a brand with an acknowledged national reputation.”
Palmer and Harvey has operated as a UK corporate brand since 1925 and has a strong portfolio of additional trademarks, developed from its reward schemes, such as Partnership Plus, as a result of strong relationships with a number of independent suppliers over the years, and Chill Direct, which represented a collaboration between Palmer & Harvey and food suppliers, Ginsters.
Palmer and Harvey’s reputation for high quality service delivery won it multiple commercial awards, including the Supply Chain Excellence Award 2017.
The IP assets for sale include the corporate brand, with nationwide appeal; a portfolio of registered trademarks including Class 33, covering alcoholic beverages excluding beers, Class 35, covering advertising business management and related items, Class 29, covering meat, fish and poultry, and a range of other registered trademarks. The IP rights in the organisational knowledge, website content and domain name portfolio, and goodwill are also included in the sale.
This IP sale reinforces Metis Partners’ expertise and reputation in the sale of brand-related assets in the retail space, following the successful marketing and sale of the IP assets of Brantano, Ortak, Bank Fashion, and Internacionale. These sales demonstrated the power of transferred IP in providing new business opportunities and facilitated quick access to existing retail markets and significant customer base.
All offers should be submitted directly to Aylin Dzhafer of Metis Partners by noon on Wednesday, February 7, 2018