July 18, 2018

Inflationary pressures hit the breakfast table as consumer spending drops by over £50m in two years

Inflationary pressures have hit the most important meal of the day, with consumers spending more, but eating out less. This has a net effect of a fall in consumer spend at breakfast of £56m in just two years.

Latest research reveals that just four per cent of consumers say they would eat breakfast out of the home on a daily basis now, compared to 15 per cent in 2015. Whilst the average spend has increased by 31 per cent to £10.09, this drastic drop in frequency has led to a significant drop in the estimated daily spend, which was £76m in 2015 compared to £20m now. There is added concern for the hotel market too, where the average spend for a hotel breakfast comes in at just £8.

These figures come from Beacon, Britain’s leading purchasing company, which has carried out research into consumer spending habits at breakfast. The 2017 research takes a comparative look at the same research from two years ago, highlighting significant changes in consumer behaviours.

Paul Connelly, Beacon’s Managing Director, commented: “These new figures show a behaviour change at breakfast, where consumers are spending more, but eating out less. This highlights the potential impact that inflationary pressures in the foodservice market are having on the hospitality industry. In the past year alone we’ve seen various price increases in food and drink items, specifically bacon and fresh produce and most recently significant price increases in coffee.

“We work very closely with our customers and suppliers, which span the hospitality and foodservices sectors, and we know that rising food costs are the biggest worry for the eating and drinking out market this year[1]. With these new figures in mind, we predict that this year could be a challenging one, especially for small and independent businesses. We strongly recommend that businesses take the time to evaluate their purchasing strategies in order to remain profitable.”

Regionally, it’s the Scottish that are likely to pay the most for their breakfast with the regional average at £11 – which is on par with London. Meanwhile, the average spend in the North-East was just £9, with almost a third (31 per cent) saying they wouldn’t pay over £5 and 14 per cent saying they would never eat breakfast out of the home.

[1] CGA Peach Business Leaders Survey February 2017