The UK’s leading health retailer Holland & Barrett is to stock Love Hemp Water, the first functional water in Europe to contain natural CBD hemp extract. The new brand will launch in a 500ml single bottle SKU in 232 of its stores next week.
Love Hemp Water is a spring water infused with cannabidiol hemp droplets which has captured the attention of the public. It has been created by London entrepreneurs Thomas Rowland and Tony Calamita, who own CBD Oils UK, the leading British supplier of cannabidiol. Their high quality hemp extract products include lip balms, liquid drops, oils and body salves.
Tony said: “It’s great to see mainstream retailers such as Holland & Barrett starting to stock CBD products. We have had a fantastic response from customers since we launched Love Hemp Water and there are good signs that the market will continue to grow.
“The cannabis oil market has exploded in the last 12 months and we spotted a gap in the market for a mainstream retail hemp water product.
“There’s a growing understanding of the wide ranging benefits of cannabis oil to health and wellbeing. Consumption of CBD oil has been found to ease anxiety symptoms besides having several health benefits, as revealed by a recent World Health Organisation report.
“Each 500ml bottle of Love Hemp contains 2mg of natural hemp extract. It tastes great and is naturally hydrating.”
It is estimated that the global CBD industry is worth $200m and the UK market is expanding rapidly. Sales of CBD oil have doubled in the past year according to The Cannabis Trade Association UK.
Pomegreat founder, Adam Pritchard, is working closely with Love Hemp Water on its UK and international retail strategy.
Adam said: “There is a growing demand for innovative functional waters and health consciousness is an increasingly important purchasing factor. Love Hemp Water has the potential to grow into a multi-million pound brand over the next couple of years.”