Brand new for 2020, Holland & Barrett has launched the high street’s first CBD-infused alcohol-free cocktail range, available to purchase from stores nationwide and online.
Kolibri CBD Cocktails feature a patented flavour cap that puts drinkers in control of their own CBD dosage. Drinkers blend as much or as little of the 20mg broad-spectrum CBD drops in to the full-bodied cocktail base, creating a bespoke and truly unique drink to suit their needs.
The Tailored By You cocktails come in a range of two flavours: Dark Forest – a ripe, dark-berry blend with woody, smoky notes balanced by an intense profile of pine and black pepper- and Citrus Grove – a zesty blend of sharp curacao, dried fruits and rich goji berry with a long bitter and herbaceous finish.
Kamila Sitwell, beverage industry expert, author and founder of Kolibri Drinks, says: “Kolibri was created to excite the mindful consumers – the flavour-seeking friends who are either choosing to cut back on alcohol or and those who are already enjoying the CBD experience but not it’s current formats of tinctures and pills . We launched our original Botanicals range in 2018, and become the UK’s most awarded drinks brand of 2019. We champion choice and control through customisation in all of our product ranges.
“And with our latest CBD range, we’re simply building on this experience-first approach to beverage choice – providing an exciting range that each individual can feel is uniquely their own with every sip. The benefits of separating the CBD from the drink not only gives the consumer control through our patented micro-dosage cap, but it preserves the potency of the CBD so that consumers experience its full potential – ensuring that the standardised, pre-formulation drinks approach to drinks stays in decades past.”
CBD stands for the naturally-occurring cannabidiol. Unlike the high-inducing THC, CBD has no psychoactive properties and is being increasingly used in both medical and cosmetic products.
Louise Broom, category manager at Holland & Barrett, reveals: “We’re over the moon to be bringing the first alcohol-free, CBD-infused cocktail range to the UK market. Having seen the success of our wider alcohol-free beverage range, and the exponential growth within the CBD space across all Holland & Barrett categories, we’re looking forward to combining the two in the form of an experiential yet highly functional cocktail range.”
In terms of the extraction process, Kolibri developed the broad-spectrum high potency CBD with a Colorado (USA) based laboratory to ensure the quality and efficacy has been rigorously tested and meets all current and future compliancy regulations.