November 21, 2018

Herald’s catering goods bring ‘natural’ rise in sales

Quality disposables manufacturer and supplier, Herald, is enjoying a surge in sales of its natural birchwood cutlery, stirrers and skewers as the trend for natural products, including wood and paper, continues.

The company has reported an increase in demand for its natural products, which form part of the quality Rootier range, over the last 12 months, with a significant rush on stock in the latter part of the year. Managing Director of Herald, Yogesh Patel, believes that these greater sales figures correspond with a general desire from the wider catering industry to offer the end user a greater choice: “When it comes to quality disposables, the consumer wants more options than just plastic.

“Natural products are regarded as more environmentally-friendly, presenting a conscientious, worthy option that sits better with a growing majority. We’ve thoroughly embraced this concept and are extending our overall range to cover a full mix of materials including eco and completely compostable choices.”

Herald’s Rootier selection also includes ice-cream and lolly sticks, ice-cream spoons and chopsticks. It sits alongside the popular Mr Chip birchwood chip fork, which has established its own following in recent years with the brand securing almost 100 per cent of repeat business for Herald. Yogesh comments: “Mr Chip is a personal favourite of mine as the customers love it and that single product accounts for a large proportion of our wooden catering disposables turnover.”

With over 30 years since its inception, Herald is renowned for its vast catalogue of goods that provides an unrivalled breadth of choice. It’s been careful not to sacrifice quality for price and adheres to a standard, refusing to stock products that fall below a certain grade in order to protect the company’s reputation and its customers’ expectation. A member of the Foodservice Packaging Association, Herald is a family-led concern. 

For further information on Herald and its products, log on to or call 0208 507 7900.