January 23, 2020

Herald enjoys spike in sales of bespoke bakery items

Quality disposables manufacturer and supplier, Herald has reported a spike in sales of bespoke bakery products with an increasing amount of smaller bakery chains and independent bakers moving on to branded and printed packaging.

The company, which sells a full range of cupcake, muffin and jelly cases, as well as a wide selection of sandwich packaging, is looking forward to further expanding its bakery product range in the coming 12 months as it continues with plans to extend both manufacturing and storage facilities at its premises in Barking.

Herald has already announced a 20 per cent rise in sales across all of its printed, catering products this year, reflecting what is a general trend in the demand for printed designs and more eye-catching packaging.

Managing director of Herald, Yogesh Patel, comments: “There is definitely an appetite for tailored designs and branded items as businesses are having to work harder to stand out in an increasingly competitive market and a lot of our customers are now taking the first steps in moving away from plain white or brown packaging. However, we are also facing greater competition and must make sure that our offering is attractive on all levels.

“The key to securing new business for us will lie in our ability to hold larger amounts of stock, thanks to our increased warehouse space, and  the variety of our range. As long as we continue to ensure that our products are competitively priced, the upward sales trajectory should continue.”

As well as increasing its warehouse facilities and investing in new machinery, including extra injection moulding machines, Herald has added to its business development team in preparation for a period of strategic growth. The company has also engaged extra marketing support and hopes to launch a new website later in the year to showcase the full product range.

With over 30 years since its inception, Herald is renowned for its vast catalogue of goods that provides an unrivalled breadth of choice. The company has been careful not to sacrifice quality for price and adheres to a standard, refusing to stock products that fall below a certain grade in order to protect its reputation and its customers’ expectation. A member of the Foodservice Packaging Association, Herald is a family-led concern.

For further information on Herald and its products, log on to www.heraldplastic.com or call 0208 507 7900.