June 4, 2020

Harvey Nichols teams up with Patrón to launch Añejo Tequila

Harvey Nichols has teamed up with Patrón to create its very own one-of-a-kind Añejo Tequila. Exclusive to Harvey Nichols, this unique bottle is the first single cask Patrón to be made available in the UK.

Patrón launched its single barrel programme in 2014, allowing close friends and partners an opportunity to create their own Tequila. As guests of this iconic brand, Harvey Nichols travelled to Hacienda Patrón in Atotonilco El Alto, Jalisco and tasted a variety of Tequilas. It was when Patrón poured the richest Añejo that Harvey Nichols decided, with a few additional months of ageing, that would become its Barrel Select.

Distilled in January 2017, this 100% Blue Weber Agave Tequila was filled into a single Allier oak barrel. Allier is a forest located between Sancerre and Burgundy in France. Here the oak trees grow straight up rather than out, resulting in a wonderfully tight grain to the wood. When coopered into barrels, the tightness of the grain adds finesse and spice to anything matured inside it, making them the go-to choice for fine wine and spirits makers throughout the world. The Tequila was then matured in just such a barrel for 33 months – 20 longer than required by law to be called an Añejo and almost long enough to become an Extra Añejo. It was then filled into just 366 limited-edition bottles.

The Harvey Nichols Barrel Select Añejo Tequila is almost Cognac-like in its richness, smoothness and complexity. On the nose, vanilla and jasmine dance with roasted agave and ripe apricot. A lingering perception of sweetness and wine combined with woodsmoke, golden raisins, roasted agave, oak logs and stone fruit drizzled with honey and spices. Consider sipping this rare Tequila alongside meaty or mushroom dishes; or with chilli chocolate at the end of the meal.

Nick Bell, Spirit Buyer at Harvey Nichols, said: “It was an incredible experience to be able to fly to Mexico with Patrón and select our own Tequila. We spent a day in the distillery trying all the different styles to find the one we liked the most. Once we found it, we decided in order to make it really special we would mature the liquid in a single Allier oak barrel for 33 months. By doing this, we produced a Tequila like no other and can’t wait for our customers to try it.”

Matthew Sykes, Senior Director of Global Marketing for Patrón Tequila, said: “We’re so excited to see the first single cask Patrón expression from our Barrel Select program available in the UK, go into the off-trade with Harvey Nichols. We launched Barrel Select in 2014 allowing friends of the brand to get their own one-of-a-kind tequila, aged in our barrel room at our home, Hacienda Patrón in Jalisco, Mexico. Now, Harvey Nichols customers will be able to buy this unique Añejo tequila from Harvey Nichols online.”

Patrón Harvey Nichols Barrel Select Añejo Tequila is available to buy online, RRP £85.00, ABV 40%.