Following the unprecedented success of Greenall’s Wild Berry Pink Gin, Quintessential Brands Group – the International Spirits Challenge Gin Producer of the Year – is proud to present Greenall’s Blueberry Gin.
Greenall’s Original London Dry Gin has been infused with natural sweet blueberries – popular the world over having gained ‘superfood’ status – to create Greenall’s Blueberry Gin, a crisp and refreshing gin that gin lovers the world over will love, not only for its cool fruity take on the original classic London Dry Gin, but also for its zero sugar content.
Greenall’s Blueberry Gin is the latest innovation from the iconic brand – the number standard Gin brand in the UK  – and has been created by renowned Master Distiller, Joanne Moore, at the world’s foremost gin distillery, G&J Distillers, in Cheshire.
A versatile expression, Greenall’s Blueberry Gin has a light blue hue and is best enjoyed together with premium elderflower tonic water or soda water with fresh blueberries and a wedge of lime. Greenall’s Blueberry Gin has been introduced to wholesalers and the On-Trade in the UK this month [March 2019] and will launch in the UK Off-Trade in May in Tesco stores nationwide, priced at £15.50 70cl.
Greenall’s Blueberry Gin reaffirms the brand’s position as the leader in mindful ‘ginnovation’ – innovation which respects the rich heritage, craftsmanship and traditions of gin, whilst also showcasing the category’s versatility and relevance, with new flavours that complement gin’s intrinsic juniper character.
Rob Curteis, Global Marketing Director for Greenall’s Gin, comments; “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of quality gin. A pioneer never rests on their laurels though and we’re proud to be leading the way in gin innovation still today, over 250 years on. With its zero sugar content, cool fruity flavour, striking blue hue and unmistakable gin character, Greenall’s Blueberry Gin is right on trend for today’s consumers; not only does it outperform competitor brands on taste, style and quality, but it also provides unbeatable value, which all leads us to believe Greenall’s has a very exciting summer ahead.”
The launch of Greenall’s Blueberry Gin will be supported with a 360 media campaign in the UK, with six-figure digital and ATL media investment. Customers will be provided with a suite of POS materials and activation support to ensure strong visibility in on-trade outlets and retailers’ stores throughout the summer. Greenall’s will also be showcasing Greenall’s Blueberry alongside stablemates Greenall’s Wild Berry and Greenall’s Original at high-profile festival activation this summer, set to be announced in the coming months, giving the brand significant exposure to consumers across the country.
Greenall’s Blueberry Gin will roll out to other key markets internationally this summer. A miniature 5cl version will also be available to customers later this year.
 IRI Supermarket GB&NI – 52we 24 Feb 2019